Advertisement in green.

Is it possible to make the most important messages of the IPCC report accessible and understandable for everyone? It is. How, was proven in the Parisian metro a couple of weeks ago.

Picture of Kristin Oldenburg

Kristin Oldenburg

photo: julius drost on unsplash

A very beautiful idea by the student collective Pour un réveil écologique: Instead of billboards that show socks, underwear, burgers, and such, the most important messages from the report by the Intergovernmental Panel on Climate Change (IPCC) were comprehensibly installed on the walls of the Parisian metro.

After all, knowledge is power.