- Green Lifestyle
Advertising & Green Tech = Clean air.
Kristin Oldenburg
Summer wasn’t that long ago – it was incredibly hot. In the city – with all the traffic, the dust, the concrete, and the crowds of people – the air was nasty, and the summer feeling only came up – if at all – near a fountain.
But there was also a pilot project that killed not just two, but three birds with one stone.
Advertising that cleans the air.
Sounds crazy, but it’s true: In Berlin, the Cadillac monument was wrapped in a huge 6500 sq ft advertising poster for restoration. Not only was the material 100% recycled, it also had a coating that decomposes pollutants through photocatalytic properties. The air-purifying effect is said to be equivalent to that of around 35 large deciduous trees. Solar panels on the roof provided the electricity for the lighting, and the whole thing was also pretty impressive in terms of advertising effectiveness. So, three things with one poster. Who said advertising wasn’t effective?
A second project to improve air quality with advertising posters is taking place in Bestensee, Brandenburg: The digital advertising space has an integrated moss filter. “City Breeze”, as it is called, cools the air and filters out up to 82% of particulate matter.* So marketing does not always make false promises after all.
*www.greencitysolutions.de/frisch-gebackene-brise/
Quelle: Absatzwirtschaft v. 19.9.23
